Why Dealers Should Bet on Toshiba for Barcode Printing
As an independent dealer, print is at the core of your business. You’ve built your expertise in multifunction printers and managed print services, keeping businesses efficient. But are you fully tapping into the potential of your print knowledge? If you’re not yet selling Toshiba barcode printing—or haven’t explored it fully—you’re missing out on a market projected to grow by $1.59 billion from 2024 to 2028. Now is the time to seize this opportunity.
Toshiba is not just another thermal printing brand. We’re the print experts who can help you replace aging Zebra printers in your customers’ workflows while strengthening your role as their trusted partner.
Why Toshiba barcode printing?
Toshiba brings a wealth of expertise in the printing world. Whether it’s high-volume office laser printers or rugged industrial thermal label systems, Toshiba delivers reliable, high-performance solutions.
Our BX-400 series with A-BRID technology offers the durability and precision your customers need. But what makes Toshiba stand out is that our printers emulate Zebra Programming Language (ZPL). This means when your customers’ aging Zebra printers begin to fail, Toshiba’s solutions can step in as a seamless replacement—no retraining, no workflow disruptions, and no compatibility headaches. It’s a smooth transition to a more reliable, cost-effective solution.
Your customers are ready for this switch
Consider your existing clients—retailers, warehouses, logistics companies, healthcare providers. Many are already using Zebra thermal printers for barcode labels, receipts, and tags. They trust you with their office printing needs—so why not their barcode printing as well?
Zebra’s focus is mainly on asset intelligence and data capture, leaving a gap for you to fill. Toshiba’s thermal printing is a standalone powerhouse that integrates seamlessly into your clients’ broader print strategy. And because BX-400 series emulates Zebra, replacing those old Zebra printers is as easy as swapping hardware. Your customers don’t need to change their processes; they get a better solution with Toshiba.
Gain a competitive edge with Toshiba
This isn’t just about keeping pace with Zebra—it’s about outpacing them. While Zebra printers serve a data-driven ecosystem, Toshiba’s thermal printing solutions are designed for print-driven outcomes. With BX-400 series and A-BRID technology, your pitch is straightforward:
“When it’s time to replace your Zebras, Toshiba has you covered—with zero hassle.”
The barcode printing market is growing—especially with the rise of e-commerce and the increasing demand for thermal solutions in retail. Your customers need a partner who can handle their entire print strategy. Toshiba provides the competitive edge that allows you to step in and offer a smooth transition from Zebra to Toshiba.
Act now: The time is right
Zebra printers won’t last forever. Over time, wear and tear, obsolescence, or the push for greater efficiency will require businesses to replace them. When that time comes, your customers will turn to you for guidance. With Toshiba’s BX-400 series and A-BRID technology, you’re not just waiting for that moment—you’re proactively offering a high-performance alternative that fits right into their existing workflows.
Next steps: Seize the Toshiba advantage
New to Toshiba? Reach out to your Toshiba rep today to become an authorized dealer and start selling barcode printing.
Already a Toshiba dealer? Train your team on Zebra emulation and the BX-400 series—it’s an easy transition for your customers.
Expand your offerings: Help customers replace their old Zebra printers with Toshiba solutions and solidify your position as their trusted print provider.
Replace Zebras. Grow your business. Lead the market.
